The bottom line: Lotte New York Palace at 455 Madison Avenue operates 909 rooms and suites across the principal hotel building, with the exclusive 176-accommodation Towers Collection on the top 14 floors. The Towers operate with a private reception area, dedicated concierge, and elevated room product. Specialty triplex suites include the Champagne Suite (marble floor, double-height Grand Parlour, tasting lounge) and the Jewel Suite (double-height chandelier, jewel boxes, garden terrace). Korean ownership under Lotte Hotels & Resorts.

The Lotte New York Palace at 455 Madison Avenue is one of the larger-scale Manhattan luxury hotel properties — 909 rooms and suites across the principal hotel building, with the exclusive 176-accommodation Towers Collection on the top 14 floors providing a hotel-within-a-hotel premium-tier experience. The property operates under Lotte Hotels & Resorts, the Korean hospitality group with significant global hotel portfolio operations.

This piece is a 2026 configuration analysis of the property — the Madison Avenue / Midtown geographic position, the principal hotel and Towers Collection inventory, the signature triplex suites, the Lotte ownership and management, and the position in the broader Manhattan luxury hotel set.

The Madison Avenue / Midtown Position

The Lotte New York Palace occupies the block bounded by Madison Avenue to the west, 51st Street to the north, and 50th Street to the south. The 455 Madison Avenue address places the property at:

  • The Midtown 50th-51st Street Madison Avenue commercial corridor — within the principal Midtown business cluster
  • Adjacent to St. Patrick’s Cathedral — directly across Madison Avenue from the cathedral
  • Within direct walking distance of Rockefeller Center — the broader Midtown retail and tourist anchor
  • Within proximity of the Park Avenue corridor and the broader Midtown business district — the principal Manhattan corporate corridor

The 140-foot Madison Avenue frontage and the 200-foot 50th Street frontage make the property one of the more visible Midtown Manhattan hotel buildings on the principal Madison Avenue commercial corridor.

The 909-Accommodation Configuration

The Lotte New York Palace operates 909 total rooms and suites — one of the larger Manhattan luxury hotel inventories. The configuration includes:

  • The principal hotel inventory: Approximately 733 standard rooms and suites distributed across the principal hotel building floors.
  • The Towers Collection: 176 premium-tier accommodations on the top 14 floors of the building.

The total 909-accommodation scale positions the Lotte New York Palace at a meaningfully different scale tier than the smaller-format Manhattan ultra-luxury hotels (Aman New York at 83 suites, the Pierre at 189 rooms, The Carlyle at 192 rooms, the Mandarin Oriental at 202 rooms + 46 suites). For corporate travel managers with significant group-booking requirements, the Lotte’s scale supports group use cases that the smaller-format properties do not accommodate.

The Towers Collection

The Towers is a 176-accommodation premium-tier collection occupying the top 14 floors of the Lotte New York Palace building. The Towers operates as a hotel-within-a-hotel with several structural differentiators from the principal hotel inventory:

  • Private reception area separate from the principal hotel registration
  • Dedicated concierge programme for Towers guests
  • Elevated room product at the higher-floor positions

Luxury Towers Room: The standard Towers room category, located on the 41st floor and higher. The category provides Manhattan skyline views, spacious bathrooms with signature toiletries, plush bathrobes and slippers, and the broader elevated room amenity programme.

The Towers Collection’s structural commercial position is at a premium tier above the principal hotel inventory — supporting the principal-level traveller use case while maintaining the broader hotel-scale operational infrastructure. For senior-traveller stays where the smaller-format ultra-luxury hotels are not the operational fit but the principal hotel tier is insufficient, the Towers Collection operates as the intermediate option.

The Signature Triplex Suites

Two of the property’s signature accommodations are triplex suites positioned at the top of the suite cabinet:

The Champagne Suite: Features a marble floor, a double-height ‘Grand Parlour’ (the principal entertaining space), a tasting lounge (positioned for the champagne-tasting use case the suite is themed around), and a terrace with a fireplace and a hot tub. The Champagne Suite operates as a principal-level entertainment suite within the broader hotel inventory.

The Jewel Suite: Features a double-height chandelier made of crystals (the visual signature element of the suite), a set of ‘jewel boxes’ (display cabinets integrated into the suite’s design), a grand parlor with 15-foot-tall windows, a fireplace, and a garden on the terrace. The Jewel Suite is the more theatrical of the two signature accommodations.

Both triplex suites operate at the very top of the property’s suite cabinet and are positioned for principal-level entertainment programming, ultra-high-end corporate event hosting, and the very-senior-traveller stay use case.

The Lotte Ownership and Management

The Lotte New York Palace operates under Lotte Hotels & Resorts, the Korean hospitality group that owns and operates the broader Lotte brand globally. Lotte Hotels & Resorts is part of the broader Lotte Group — one of the largest Korean conglomerates with significant operations across retail, hospitality, food and beverage, and broader commercial industries.

The Korean ownership positions the Lotte New York Palace within the broader Lotte global brand portfolio and supports specific commercial advantages:

  • Korean business traveller programme: The property operates with significant infrastructure supporting the Korean business traveller demographic.
  • Asian-business-traveller use case: The broader Asian business traveller market is well-served by the property’s brand-standard service framework.
  • The Lotte global brand integration: Loyalty programme integration with the broader Lotte hospitality portfolio.

For corporate travel managers building US-Korea or US-Asia business travel programmes with significant Asian-business-traveller volume, the Lotte New York Palace is one of the principal recommendations on the Lotte brand integration and the broader Asian-business-traveller service framework.

Lotte New York Palace in the 2026 Manhattan Luxury Hotel Set

In 2026, the Lotte New York Palace operates within the broader Manhattan luxury hotel set as one of the larger-scale luxury hotel options. The property’s structural position is differentiated from the smaller-format ultra-luxury hotels (Aman, Carlyle, Pierre, etc.) by the scale, the Towers Collection premium-tier structure, the Korean ownership and management framework, and the Madison Avenue / Midtown geographic position.

For corporate travel managers building Manhattan premium hotel programmes:

  • Smaller-group senior-traveller stays: The Towers Collection is the principal recommendation within the property.
  • Larger group bookings: The full hotel inventory supports significant group bookings at scales the smaller-format ultra-luxury hotels do not accommodate.
  • Asian-business-traveller use case: The Lotte brand framework supports the broader Asian-business-traveller commercial position.
  • Madison Avenue / Midtown meetings: The geographic position supports walking-distance access to the broader Midtown business cluster.

Sources

Public reporting tracked for this analysis includes the Lotte New York Palace official site, the Lotte New York Palace Wikipedia entry, the Towers Collection rooms page, and the Find Hotels NYC Lotte listing.

Frequently asked questions

Where is the Lotte New York Palace located?
At 455 Madison Avenue, bounded by Madison Avenue to the west, 51st Street to the north, and 50th Street to the south. The Midtown Manhattan location places the property at the intersection of Madison Avenue and 50th/51st — within direct walking distance of the principal Midtown business cluster and adjacent to St. Patrick's Cathedral.
How is the hotel configured?
909 total rooms and suites — one of the largest Manhattan luxury hotel inventories. The configuration includes a broader principal hotel inventory plus the exclusive 176-accommodation Towers Collection on the top 14 floors of the building. The Towers Collection operates as a hotel-within-a-hotel with separate reception, dedicated concierge, and elevated room product.
What is the Towers Collection?
The Towers is a 176-accommodation premium-tier collection occupying the top 14 floors of the Lotte New York Palace building. The Towers operates with its own private reception area and dedicated concierge programme. The Luxury Towers Room category — located on the 41st floor and higher — provides Manhattan skyline views, spacious bathrooms with signature toiletries, plush bathrobes and slippers, and the broader elevated room product.
What are the specialty triplex suites?
Two of the property's signature accommodations are triplex suites named the Champagne Suite and the Jewel Suite. The Champagne Suite features a marble floor, a double-height 'Grand Parlour', a tasting lounge, and a terrace with a fireplace and hot tub. The Jewel Suite features a double-height chandelier made of crystals, a set of 'jewel boxes' (display cabinets), a grand parlor with 15-foot-tall windows, a fireplace, and a garden on the terrace. Both triplex suites operate at the top of the property's suite cabinet.
Who owns and operates the property?
The property operates under Lotte Hotels & Resorts, the Korean hospitality group that owns and operates the broader Lotte brand globally. The Lotte ownership and operation positions the property as one of the principal Korean-owned hotels in the US gateway market and supports the broader Asian-business-traveller commercial use case that drives a meaningful portion of the demand pattern.