The bottom line: The New York EDITION at 5 Madison Avenue operates 271 unique guest rooms and suites within the 1909 Metropolitan Life Insurance Company Headquarters tower at Madison Square Park. Designed by Ian Schrager with the Rockwell Group. Rooms feature oak floors and dark oak wood-paneled foyers. The property is steps from Madison Square Park and a short walk to Madison Square Garden. EDITION operates as Ian Schrager's modern luxury brand partnership with Marriott International (begun 2007), with global properties including Times Square EDITION, West Hollywood EDITION, Miami Beach EDITION, and the broader EDITION portfolio.
The New York EDITION at 5 Madison Avenue operates as one of the principal Flatiron / Madison Square Park luxury hotels — 271 unique guest rooms and suites within the 1909 Metropolitan Life Insurance Headquarters tower, designed by Ian Schrager with the Rockwell Group. The property operates under EDITION Hotels (the Schrager / Marriott modern-luxury partnership) with Marriott Bonvoy loyalty integration.
This piece is a 2026 configuration analysis of the property — the 5 Madison Avenue / Madison Square Park position, the 1909 Metropolitan Life Insurance tower heritage, the 271-accommodation inventory, the Schrager / Rockwell Group design framework, the EDITION / Marriott partnership context, and the position in the broader Manhattan luxury hotel set.
The 5 Madison Avenue / Madison Square Park Position
The New York EDITION occupies 5 Madison Avenue at Madison Square Park. The position places the property:
- Directly at Madison Square Park — within steps of the principal Flatiron / NoMad green-space anchor
- Within walking distance of Madison Square Garden — supporting the broader Madison Square Garden event and entertainment-traveller use case
- Adjacent to the broader Flatiron Building and the principal Flatiron commercial cluster
- Within walking distance of the NoMad dining and cultural cluster
- Within close proximity of the broader Midtown and Downtown commercial clusters
The Flatiron / Madison Square Park geographic position differentiates The New York EDITION from the principal Midtown ultra-luxury hotel cluster and supports specific Flatiron-anchored use cases (Madison Square Park events, NoMad dining, Flatiron commercial work) that the Midtown set does not directly serve.
The 1909 Metropolitan Life Insurance Tower Heritage
The hotel occupies the 1909 Metropolitan Life Insurance Company Headquarters tower — historically one of the principal early-20th-century New York skyscrapers. The tower:
- Operated as the Metropolitan Life Insurance Company Headquarters from 1909
- Anchored the broader early-20th-century Madison Square commercial cluster
- Operates as a historic-landmark architectural framework within the broader Madison Square Park context
The Rockwell Group-led design integrates the preserved historic-tower architectural framework with the EDITION modern-luxury hospitality programming. The combination supports the property’s commercial position as a historic-landmark-anchored modern-luxury hotel within the Flatiron context.
The 271-Accommodation Configuration
The New York EDITION operates 271 unique guest rooms and suites total. Each accommodation:
- Operates as individually designed within the historic tower framework
- Features oak floors anchoring the broader interior material palette
- Includes dark oak wood-paneled foyers as a distinctive design element
- Integrates the broader Schrager / Rockwell Group design language
The “unique” guest-room framing reflects the broader Schrager design programming that emphasises individuality within the broader brand-standard framework. The combined room product supports the property’s commercial position as a contemporary modern-luxury hotel within the historic-landmark tower context.
The Schrager / Rockwell Group Design Framework
The New York EDITION was designed by Ian Schrager and the Rockwell Group. The principal design elements:
Ian Schrager: The hotelier whose other principal projects include:
- The broader EDITION portfolio (Times Square, West Hollywood, Miami Beach, London, Tokyo, and the broader global EDITION set)
- The Public Hotels
- Historically the Studio 54 and Morgans Hotel Group commercial frameworks
Schrager is one of the principal global hospitality figures and the broader Schrager design programming has anchored multiple distinctive boutique-luxury hotel commercial registers over the broader decades.
The Rockwell Group: Led by David Rockwell, one of the principal global architecture practices in hospitality design. The Rockwell Group’s other principal projects span the broader global luxury hospitality industry and include numerous distinctive restaurant and hotel commissions.
The Schrager / Rockwell Group partnership integrated:
- The historic 1909 Metropolitan Life tower preserved architectural elements
- The contemporary EDITION modern-luxury hospitality programming
- The oak-flooring and dark oak wood-paneled foyer interior framework
- The broader Schrager design language that emphasises individuality and curated programming
The EDITION / Schrager / Marriott Partnership
In 2007, Ian Schrager began a partnership with Marriott International to create a global cluster of modern luxury EDITION hotels. The partnership:
- Operates as the principal Schrager / Marriott modern-luxury collection within the broader Marriott portfolio
- Supports the Schrager-anchored boutique-luxury commercial register — distinct from the broader Marriott luxury brands (Ritz-Carlton, St. Regis, JW Marriott, Bulgari, Edition’s tier)
- Provides Marriott Bonvoy loyalty integration across the broader EDITION portfolio
EDITION properties globally include:
- The New York EDITION (Madison Square Park, 5 Madison Avenue)
- The Times Square EDITION (701 7th Avenue — separate Manhattan property)
- The West Hollywood EDITION (Sunset Boulevard, West Hollywood)
- The Miami Beach EDITION (Mid-Beach Miami Beach)
- The London EDITION (Berners Street, London)
- The Tokyo EDITION (Toranomon, Tokyo)
- And the broader global EDITION portfolio
The EDITION brand operates at the modern-luxury tier within the broader Marriott portfolio framework. Marriott Bonvoy members can earn and redeem points at all EDITION properties globally.
The New York EDITION in the 2026 Manhattan Luxury Hotel Set
In 2026, The New York EDITION operates within the principal Manhattan luxury hotel set with a distinctive Flatiron / Madison Square Park geographic position:
Manhattan ultra-luxury cluster (Midtown anchor):
- Four Seasons New York (57th Street)
- St. Regis New York (Fifth Avenue / 55th Street)
- The Pierre (Fifth Avenue at Central Park)
- Mandarin Oriental (Columbus Circle)
- Peninsula New York (Fifth Avenue / 55th Street)
- Park Hyatt New York (57th Street)
- Lotte New York Palace (Madison Avenue / 50th Street)
- The Plaza Hotel (Fifth Avenue / Central Park)
- The Carlyle (Madison Avenue / 76th — Upper East Side)
- The Mark Hotel (77th — Upper East Side)
Manhattan boutique-luxury cluster (Flatiron / Downtown):
- The New York EDITION (Madison Square Park / 5 Madison Avenue)
- The Times Square EDITION (701 7th Avenue)
- Ace Hotel New York (Broadway / 29th Street)
- The Beekman (Lower Manhattan / 5 Beekman Street)
- The Greenwich Hotel (Tribeca / 377 Greenwich)
The New York EDITION’s structural advantages within the Manhattan luxury hotel set are:
- The 1909 Metropolitan Life Insurance tower historic-landmark heritage
- The Ian Schrager / Rockwell Group design partnership
- The Flatiron / Madison Square Park geographic position (distinct from Midtown and Downtown clusters)
- The Marriott Bonvoy loyalty integration via the EDITION / Marriott partnership
- The 271-unique-accommodation modern-luxury programming
- The oak-flooring and dark oak wood-paneled interior framework
- The broader EDITION global portfolio integration
For corporate travel managers building Manhattan premium hotel programmes — particularly with Flatiron / Madison Square Park geographic preferences, Schrager / modern-luxury design preferences, Marriott Bonvoy loyalty alignment, or EDITION brand preferences — The New York EDITION is one of the principal recommendations. The property’s commercial position complements the Midtown ultra-luxury cluster and the broader Manhattan boutique-luxury hotel set across distinct geographic and brand-tier use cases.
Sources
Public reporting tracked for this analysis includes the New York EDITION official site, the Marriott New York EDITION page, the Rockwell Group New York EDITION project page, and the Architectural Record New York EDITION coverage.
Frequently asked questions
- Where is The New York EDITION located?
- At 5 Madison Avenue at Madison Square Park — within the historic 1909 Metropolitan Life Insurance Company Headquarters tower. The position places the property steps from Madison Square Park, within walking distance of Madison Square Garden, and adjacent to the broader Flatiron / NoMad commercial and dining corridor.
- How is the hotel configured?
- 271 unique guest rooms and suites total — each individually designed within the historic tower framework. The principal interior elements include oak floors and dark oak wood-paneled foyers, supporting the broader Schrager / Rockwell Group design language that integrates the historic 1909 architectural framework with the contemporary EDITION modern-luxury programming.
- What is the building heritage?
- The hotel occupies the 1909 Metropolitan Life Insurance Company Headquarters — historically one of the principal early-20th-century New York skyscrapers. The tower architectural heritage anchors the property's broader historic-landmark commercial position. The Rockwell Group-led design integrates the preserved historic-tower architectural framework with the EDITION modern-luxury hospitality programming.
- Who designed the property?
- Ian Schrager designed the property — the hotelier whose other principal projects include the broader EDITION portfolio (Times Square, West Hollywood, Miami Beach, London, Tokyo, and the broader global EDITION set), the Public Hotels, and historically the Studio 54 / Morgans Hotel Group commercial framework. The Rockwell Group led the broader architectural and interior design framework.
- What is the EDITION / Schrager / Marriott partnership?
- In 2007, Ian Schrager began a partnership with Marriott International to create a global cluster of modern luxury EDITION hotels. The EDITION brand operates as the principal Schrager / Marriott modern-luxury collection — distinct from the broader Marriott portfolio and supporting the Schrager-anchored boutique-luxury commercial register. EDITION properties globally include the New York EDITION, Times Square EDITION, West Hollywood EDITION, Miami Beach EDITION, London EDITION, Tokyo EDITION, and the broader portfolio.
- How does The New York EDITION sit in the 2026 Manhattan luxury hotel set?
- The New York EDITION operates as the principal Flatiron / Madison Square Park modern-luxury hotel — distinguishing it from the Midtown ultra-luxury cluster (Four Seasons NY, St. Regis, Pierre, Mandarin Oriental, Peninsula, Park Hyatt, Lotte NY Palace) and the Downtown luxury cluster (Four Seasons NY Downtown, Beekman, Greenwich, Conrad NY Downtown). The EDITION's structural advantages are the 1909 Metropolitan Life tower heritage, the Schrager / Rockwell Group design framework, the 271-accommodation modern-luxury programming, and the Marriott Bonvoy loyalty integration.
